Higgsfield Raises $400M With Mirae Asset Capital Backing, Valuation Hits $5.4B

The valuation quadrupled in seven months

AI video and image creation platform Higgsfield has raised $400 million, roughly 560 billion won, in a Series B round. The round values the company at $5.4 billion, or about 7.5 trillion won.

That's more than a fourfold jump from the $1.3 billion valuation set in the Series A extension round back in January — a leap that happened in just seven months.

DST Global led the round. New investors include Tribe Capital, Goldman Sachs Alternatives' Growth Equity, Smash Capital, Fifth Wall, Valor Capital, Intel Capital, and Liberty Global Ventures, while existing backers Accel and Menlo Ventures also returned. Supermodel Natalia Vodianova Arnault joined as both an investor and advisor.

The company also shared the following figures:

Metric	Value
Annual Recurring Revenue (ARR)	$700 million (about 1 trillion won)
Global users	30M+ across 238 countries/regions
Fortune 500 companies using the platform	390
Monthly content generation	20M+ pieces
Total funding raised to date	About $538 million

Mirae Asset Capital and NTT Docomo joined the round

What makes this round notable is who's on the investor list. Mirae Asset Capital, the investment arm of one of Korea's leading financial groups, and NTT Docomo Ventures, the venture investment unit of Japan's largest telecom operator NTT Group, both came in as strategic investors.

The company frames this pairing as a bridgehead for Asia-Pacific expansion. Indeed, Korea and Japan currently sit among Higgsfield's top five markets by global user count. Both countries have some of the world's strongest demand for high-quality commercial advertising and premium entertainment content — a fit the company sees as well-matched with its enterprise capabilities.

The new funding will go toward expanding a dedicated Asia-Pacific go-to-market team and recruiting top-tier AI talent.

"Every business needs video content, but producing it at the quality, speed, and scale enterprises demand remains complex and expensive. AI is fundamentally changing that. Our partnerships with Mirae Asset and NTT Docomo will be crucial to deploying our enterprise-grade AI production platform across the vibrant creative economies of Korea and Japan." — Alex Mashrabov, Co-founder and CEO of Higgsfield

The founder who built Snapchat's "Cameos" is back with a new company

Higgsfield was founded in 2023. Founder Alex Mashrabov already had one exit under his belt in this exact space.

His earlier venture, AI Factory, was an AI computer vision company that could animate a face's expressions and movements from a single photo. That technology became the basis for Snapchat's popular "Cameos" feature, and Snap acquired the company in December 2019 for roughly $166 million. After the acquisition, Mashrabov led generative AI efforts at Snap, overseeing the My AI chatbot and AR effects, before leaving in 2023 to found Higgsfield.

Co-founder and CTO Yerzat Dulat's background is equally striking. He's a machine learning researcher from Kazakhstan with no university degree — someone who built his reputation entirely through open-source work. Interestingly, his GitHub handle was already "higgsfield" long before the company existed, matching the company's name exactly. That account hosts GPU orchestration frameworks built for training models with billions to trillions of parameters.

The company's name comes from particle physics — the Higgs field, which is invisible yet present everywhere and gives particles their mass. The idea is that ideas passing through the platform gain the "mass" of finished video.

A "Supercomputer" that turns words into video

The main engine behind this growth is Supercomputer, an agentic product launched in May 2026. In just three months since launch, its user base has grown 42-fold.

Despite the name, it isn't hardware — it's a chat interface that runs Higgsfield on your behalf. You describe what you want in words, and the agent plans it out, automatically picks which models and presets to use, and produces the final output. One especially practical touch: before execution, it shows you the credit cost and waits for approval.

It also connects to more than 30 tools — Slack, Google Drive, Notion, Gmail, Figma, and others — so it can slot directly into existing team workflows.

For full multi-scene video projects, Cinema Studio takes over. Version 4.0, released on August 12, supports generations up to 30 seconds long at 1080p with up to 50 reference images, along with roughly 30 new camera-move presets and more than 50 color grades. It also introduced an "acting console" for dialing in an actor's emotion and intensity.

It started by turning camera movement into numbers

What Higgsfield got right from the beginning wasn't image quality — it was camera work.

That story starts with DoP (Director of Photography), the company's proprietary video model released in March 2025. True to its name, the model was built to act like a cinematographer, and it launched alongside roughly 50 camera motion presets, including bullet time, crash zoom-in, and robo arm.

That preset library has since grown to 229 options — moves like Earth zoom-out, FPV drone, and roll transition, each evocative enough that you can picture the shot just from the name. Users can combine up to two presets in a single video and adjust each one's intensity on a 0-to-1 scale in increments of 0.01. Instead of describing camera movement in words, you dial it in with precision, the way a real cinematographer would on set — many of the presets are drawn directly from actual film production techniques.

The company's proprietary model lineup keeps expanding, too. Notable additions include the image model Soul, the reference-based image model Popcorn, and the voice model Speak. On top of those, users can choose from more than 50 external models within a single subscription, including Google Veo, OpenAI Sora, Kuaishou Kling, ByteDance Seedance, Alibaba Wan, and MiniMax Hailuo. The platform's biggest advantage is that users never have to switch platforms just because a new model comes out.

390 Fortune 500 companies are already using it

The most striking figure here is 390 Fortune 500 companies. It signals that Higgsfield has moved beyond a tool for individual creators and become a working tool inside large corporate marketing teams.

The enterprise plan includes unlimited seats, 10x concurrent generation, a shared workspace with approvals and comments, SSO and permission management, and a dedicated account manager. The company also offers plugins for Premiere Pro, After Effects, Photoshop, DaVinci Resolve, Figma, and Blender. Outputs are cleared for commercial use.

By web traffic, Higgsfield already ranks first in its category. According to one analytics firm's June 2026 tally, the platform logged 34.89 million monthly visits, giving it a 15.7% share of the AI video tool market.

We've covered several projects built with Higgsfield in our own coverage, including a 110-minute AI feature film with a real cast, the first AI animated film screened alongside Pixar and Disney titles at SIGGRAPH, and Zephyr, our K-pop action series.

The company is also investing in education

Higgsfield is expanding its education programs, citing a goal of closing the AI skills gap.

Higgsfield Academy offers free training in commercial-grade AI video production. It has drawn more than 400,000 participants so far, with 67,000 courses completed.

Higgsfield for Good launches in September 2026. The program helps schools and nonprofits localize multilingual visual learning materials, and CTO Yerzat Dulat is personally leading a STEM-focused initiative for Central Asia.

Editor's take

The AI video industry has had a rocky year. OpenAI shut down its Sora app, and Google replaced Veo with Gemini Omni inside the Gemini app. It's been a year that exposed just how expensive it is to build these models in-house.

Higgsfield chose a different path. It builds what it's genuinely good at — camera control being the clearest example — and pulls in the world's best models for everything else, packaging it all so creators don't have to think twice about which tool to use. In a market where new models drop nearly every week, that bet has paid off so far.

Given how widely Higgsfield's various tools are already being used in K-content production, it's worth watching where the company takes this next.