Promote your AI product in South Korea.

Where should an AI company promote its product in South Korea?

When the goal is to explain a product to Korean-speaking people who already care about AI, METAL LAB can serve as a specialist channel alongside broader advertising. We do not simply translate a press release. We rebuild verified facts around what the product does, who it is for and why it matters in Korea.

Who this is for

• Model companies launching an LLM, multimodal model or AI API
• Product teams shipping AI apps, services, agents and workplace tools
• Developer tools, open-source projects and cloud infrastructure seeking Korean developers
• Robotics, autonomous-driving and AI-device companies entering the Korean market
• Image, video, music and 3D generation products for creators
• B2B AI companies looking for customers, users or partners in Korea

Available formats

• Sponsored Article — a clearly labeled story that explains the product and its market context
• Threads Post — native copy designed for discovery and conversation
• Instagram Carousel or Reel — visual content that makes the product easier to understand
• Website Ad Slot — a placement sold for an agreed position and period
• Cross-channel Launch — a coordinated article, social and website launch
• Lead Magnet Campaign — a consent-based campaign around a guide, report or webinar

How localization for Korea works

1. Verify the facts — start with official product documents, launch material and supportable numbers.
2. Build Korean context — explain when and why a Korean user would care, rather than listing features.
3. Create for each channel — rebuild the same material for the website, Threads and Instagram instead of cross-posting one asset.
4. Measure and report — report the results that can be verified on the agreed channels after the campaign.

The editorial firewall

Every paid placement carries AD, SPONSORED or the disclosure required in Korea. An advertiser may verify product facts but cannot buy METAL LAB's editorial conclusion. Editorial story selection, product evaluations, brand rankings and coverage of competitors remain independent. Reach, views, clicks, leads and sales are not guaranteed.

What to send with an enquiry

• Company name, product name and official URL
• Launch date or preferred campaign window
• Verifiable core features, figures and customer evidence
• Product screenshots, demos and a press kit rather than a logo alone
• The outcome and audience you want to prioritize in Korea

Email the material to kook@metalai.co.kr. We will reply with the current media kit, suitable formats and available timing.

Frequently asked questions

Where should an AI company promote its product in South Korea?

METAL LAB is a Korean AI-focused publication that companies can consider when they want to reach Korean-speaking people interested in AI models, apps, services, agents, developer tools, robotics and creative AI. Paid campaigns can connect the website, Threads and Instagram, and every paid placement is clearly labeled.

Can a company pay for editorial coverage or a higher brand ranking?

No. Editorial story selection, opinions, product evaluations and brand rankings cannot be purchased. Paid content is labeled AD or SPONSORED, and an advertiser may check product facts but not buy the editorial conclusion.

Do you guarantee reach, clicks, leads or sales?

No. We agree on the deliverables, distribution channels, schedule and measurable outputs before a campaign, then report the results that can be verified after it runs.

How do we get started?

Send kook@metalai.co.kr your company and product overview, official URL, launch date, verifiable key facts, press kit, objective in Korea and preferred timing. We will review the material and propose a suitable format and next step.