Feb 2026 – present
METAL · Founder · CEO · Publisher, METAL (metallab.ai)
Designs the product, the editorial system and the brand ranking; sources global AI signals and builds brand intelligence; owns editorial direction and brand voice
Jan 2021 – Jan 2023
Leica Camera Korea · Akademie Manager & Education Director
Ran the Leica Akademie education platform end to end: curriculum design, recruiting photographer-instructors, teaching, and managing the Cheongdam and Yeoksam education spaces. Programs included the Master Class, Creative Photo Workshop, Salon and photo tours at home and abroad
Dec 2016 – Dec 2020
Archive · Founder
Brand experience, brand identity, marketing and design agency for fashion brands. Clients included Lotte Department Store's menswear division and the Doota facade campaign; published the quarterly Archive Journal
Mar 2012 – Mar 2013
F&F · Trend Research (R&D)
Fashion trend research