Image: METAL
Summary
- Hacker News user jemoka published a page cataloging links for names combining numbers 0 through 99 with "labs"
- The lineup includes ElevenLabs (voice), TwelveLabs (video), and ThirteenLabs (a hackathon project that turns video into 3D)
- Along the way, jemoka found that seventyonelab.com still looks like a 2000s-style web design portfolio site
Put "labs" after any number, and there's a site for it
ElevenLabs, the voice synthesis company, is a name plenty of people know by now. But Hacker News user jemoka got curious after a friend mentioned "TwelveLabs," a video AI company. If eleven means voice and twelve means video, jemoka wondered, could there be some kind of running gag where people just keep bumping the number up by one?
Half-joking, jemoka searched "thirteenlabs" and actually found an AI project for generating 3D scenes. A search for "fourteenlabs" turned up yet another AI-related company. That was enough to pull jemoka down the rabbit hole: they checked every number from 0 to 99 paired with "labs," tracked down which domains actually existed, and published a page marking the AI-related companies and projects with highlighted backgrounds.
The numbers zero through eleven, confirmed
Among the links on the page, here's what turned up for 0 through 11. Most of the domains are actually registered and active, and ElevenLabs among them is the widely known voice synthesis AI company.
| Number | Domain |
|---|---|
| 00 | zerolabs.com |
| 01 | onelabs.com |
| 02 | twolabs.ai |
| 03 | threelabs.co.in |
| 04 | fourlabs.co |
| 05 | fivelabs.co |
| 06 | sixlabs.ai |
| 07 | sevenlabs.org |
| 08 | eightlabs.ai |
| 09 | ninelabs.com |
| 10 | tenlabs.in |
| 11 | elevenlabs.io |
jemoka didn't stop there, pushing further to confirm TwelveLabs (a video AI company) and ThirteenLabs (a hackathon project converting video to 3D). Interestingly, names using "labs" seemed to cluster around the numbers in the seventies, though jemoka noted they couldn't figure out why.
Why is this naming pattern so common?
The word "labs" carries a sense of ongoing experimentation and research — a lab, after all, is where you keep trying things. Tacking it onto a company or project name makes it feel more like a research outfit than a product. But it's unclear whether these names influenced each other or whether people just happened to land on available domains independently. In the Hacker News post, jemoka wrote that the investigation "raised more questions than it answered" — it's not clear whether people arrived at the same naming convention without coordinating, or whether some copied a naming pattern after seeing it succeed elsewhere.
A few fun details along the way
One interesting find surfaced during the research: unlike the other company and project sites, seventyonelab.com — number 71 in the sequence — still looks exactly like an early-2000s web design and development portfolio site. It's laid out with several small projects listed next to a copyright notice, and jemoka described the landing page's aesthetic as evoking the "vector heart" look you'd see on IDM album covers from the 2000s.
Editor's take
What this research confirms is that the "number + Labs" naming pattern really does repeat across a number of companies and projects. But whether these names were inspired by ElevenLabs' success or arose independently is something even the researcher couldn't pin down. Since companies, projects, and personal sites are all mixed together here, it shouldn't be read as evidence of some unified startup lineage.
From a branding standpoint, though, it does show how many near-identical names — differing only by number — already exist, which can make them hard to tell apart in search results. Anyone naming a new venture might want to check not just domain availability but also whether their name gets lost among lookalikes in search.
In the original page, the researcher jokingly noted wanting to buy domains like twentyfivelabs or thirtytwolabs. There's no confirmation of any actual purchase or market activity around this.
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