Summary
- The second Seoul showcase will present the 2026 fall/winter (FW) collection
- Korean fans get the first look at the winter 2026 merchandise collection over two days, October 22–23
Palantir Technologies (NASDAQ: PLTR) will hold its second annual pop-up store event in Seoul on October 22–23, 2026, giving Korean fans and partner companies the first look at its 2026 FW season collection. The first Seoul pop-up, held in October 2025, drew about 5,000 visitors, which makes Korea one of Palantir's biggest overseas markets for merchandise. Outside the United States, Korea is also one of Palantir's largest private-sector markets, as a range of companies use its software to tackle serious challenges of their own and keep growing. Korean companies lead global industries and supply chains, and through sovereign AI they can keep the data, operations, and expertise behind their global competitiveness under their own control while still using AI in the way they choose.
That is why this year's pop-up theme is sovereign AI. It reflects Palantir's core belief that companies should be able to adopt AI their own way while keeping full control over their data, operations, and expertise.
Last year's pop-up was a hit, with the venue packed during peak hours. This year, advance registration is strongly recommended if you want to secure the time slot you prefer.
Event details
Date: October 22–23, 2026
Hours: 10 a.m. to 8 p.m. (Korea time)
Location: Hannam-dong, Seoul (address to be announced on October 21)
Registration: opens October 13 at 10 a.m. (Korea time) at store.palantir.com/ROK
Visitor information
Advance registration is strongly recommended to secure your preferred time slot, and it opens at 10 a.m. Korea time on October 13 at store.palantir.com/ROK. Once you finish registering, your visit date and time slot are confirmed, along with the general area and approximate location of the event. The exact venue address, a Naver Map link, subway and taxi directions, accessibility information, and arrival instructions will be sent 24 hours before the event.
Walk-in visits may be available depending on capacity, and same-day registration is first come, first served for a limited number of people.
About Hannam-dong
Hannam-dong is a spot where fashion, art, design, and tourism come together, and it has become a destination for new ideas and experiences. With this event, Palantir steps into that dynamic cultural space and brings a collection built on Seoul's energy, in an immersive experience shaped by artistic curiosity.
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