Front View

A front view means taking a photo shot at an angle on the street and turning it into one that looks like it was taken standing directly in front of the subject. For example, if you photograph a billboard from the side, the ad surface looks narrow and distorted — but converting it to a front-on view straightens out the whole panel, making it much easier to figure out what to fill it with.

In the past, doing this kind of correction required manually adjusting angles and stretching or shrinking the image in design software. Now, you can simply ask an image-generation AI in text to make it look front-on, and get the result instantly — meaning a single site-scouting photo is enough to quickly kick off a design project.

In the article, OpenAI's marketing team fed a photo of a billboard scouted at an angle into ChatGPT and asked it to convert it into a front view. Here, "front view" isn't the name of a specific feature — it refers to the resulting corrected image itself. Only after getting this result could the team start brainstorming what ad concept to fill the empty billboard space with.

If you have a photo of a building or sign taken at an angle, you can ask an image-generation AI something like this:

Turn this building (or sign) in the photo into a straight-on front view. Remove the angle so the entire surface is fully visible.

Once you get the result, you can follow up by describing the concept you want to fill that empty space with to continue developing your design.