Amazon Bedrock

Amazon Bedrock is a service run by AWS, Amazon's cloud computing division, that lets companies choose and use AI models built by different companies.

Think of it like a rental shop that gathers appliances from many brands under one roof and lends them out as needed. If a company wants to add an AI model made by OpenAI or Anthropic to its own product, it doesn't have to build its own servers or sign a separate contract with that company. Instead, it connects to Bedrock, picks the model it wants, and pays based on how much it uses.

The key point is that Bedrock doesn't build AI models itself. The models are made by developers like OpenAI and Anthropic, while Bedrock acts as the channel that reliably distributes and runs them for business customers.

In articles, it shows up in phrases like "price cut for GPT-5.6 on Bedrock," describing how AWS sells GPT-5.6, a model made by OpenAI, through its own service, Bedrock. A common misunderstanding is mistaking Bedrock for an AI model itself — but Bedrock isn't the maker of the model, it's the AWS service that hosts and brokers access to it.