Ads Manager

Ads Manager is a dashboard where any business that wants to run ads on ChatGPT can log in on its own, set the ad copy, budget, and targeting, and launch a campaign. It's a bit like signing up for an online marketplace yourself and listing your own products, instead of calling a sales rep to do it for you.

In the past, running an ad on ChatGPT meant going through a sales representative or an ad agency. With this tool, smaller businesses and startups that don't have a big agency behind them can now set up campaigns on their own. It comes with features like cost-per-click pricing, performance tracking, and targeting settings that narrow down the audience by region and platform.

Campaigns built with this tool still show up in an ad space that's clearly separated from ChatGPT's actual answers. In other words, using this tool doesn't let an advertiser change or buy influence over what ChatGPT says in its responses.

The article reports that "since the self-service tool Ads Manager launched last May, small businesses and startups have been able to create their own campaigns directly." A common misunderstanding here is that this tool lets advertisers adjust the content of ChatGPT's answers—it doesn't. Ads created through Ads Manager appear in a clearly separate space from the answers, and advertisers have no access to users' private conversations.