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AI GlossaryㅇWords you meet while using AI

Wan3.0

An AI video generation model from Alibaba that turns text, images, or documents into videos up to 30 seconds long.

In plain words

Wan3.0 is a video-making assistant built by Alibaba. Describe a scene in words, or feed it a photo, a slide deck, or even a webpage link, and it will turn that content into a moving video up to 30 seconds long. It's a bit like hiring an editor who takes your static slides and automatically adds camera work and motion to turn them into a short film.

A common problem with generating longer videos is that faces, props, or room layouts can subtly change from scene to scene. Wan3.0 tries to reduce this drift by remembering the details of reference material throughout the video. It also recommends a suitable video length automatically based on your prompt, and if the result feels too short, you can extend it afterward.

That said, Wan3.0 isn't free or unlimited to use — it's a paid service billed per second based on resolution and processing speed. Higher resolution and faster processing both increase the cost.

How it shows up in the news

Articles refer to it as "Alibaba's video generation model Wan3.0." One point that's easy to mix up: wan.video, Alibaba Cloud Model Studio, and the Qwen Cloud API didn't actually create this model — they're just the access channels that let people try Wan3.0. Alibaba developed it, and these three are the outlets that deliver the result to users.

Try it yourself

  1. On the generation screen at wan.video, enter a text prompt, or attach a PDF, PPT file, or webpage link.
  2. To add image, video, or audio reference material, you can include up to 10 images, 5 videos, and 5 audio files.
  3. Use the video length the model recommends, or adjust it manually.
  4. Choose a resolution (480p, 720p, or 1080p) and a plan (Standard or Prime).
  5. If the finished video feels too short, use the extension tool to lengthen it.

Example prompt: "A woman in her 20s working on a laptop at a café, glancing out at the rainy view outside, calm afternoon mood, 10-second video"

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