이미지: METAL LAB 생성
Summary
- Hacker News user jemoka researched names combining numbers 0 through 99 with "labs" and published the results as a linked list
- ElevenLabs (voice) and TwelveLabs (video), along with ThirteenLabs (a video-to-3D hackathon project), all fall into this numbered-name family
- Along the way, jemoka found seventyonelab.com, which reportedly still looks like a 2000s-style web design portfolio site
- 발행처
- Hacker News (작성자 jemoka, 추천 200+)
- 발행일
- 2026-08-22
- 조사 범위
- 숫자 0~99에 'labs'를 붙인 도메인 전수 조사, AI 관련 링크는 배경색으로 구분
- 확인된 AI 회사·프로젝트
- ElevenLabs(음성합성 회사), TwelveLabs(영상 AI 회사), ThirteenLabs(영상→3D 해커톤 프로젝트)
- 링크로 확인된 도메인(0~11)
- zerolabs.com, onelabs.com, twolabs.ai, threelabs.co.in, fourlabs.co, fivelabs.co, sixlabs.ai, sevenlabs.org, eightlabs.ai, ninelabs.com, tenlabs.in, elevenlabs.io
- 특이 발견
- seventyonelab.com — 2000년대풍 웹디자인 포트폴리오 사이트로 남아 있음
Pair any number with "labs" and you'll probably find something
ElevenLabs, the voice synthesis company, is a name most people now recognize. But Hacker News user jemoka got curious after hearing a friend mention TwelveLabs, an AI video company. If eleven means voice and twelve means video, jemoka wondered, could there be some naming pattern where people just keep bumping the number up by one?
As a joke, jemoka searched "thirteenlabs" and actually found an AI project for generating 3D scenes. Then a search for "fourteenlabs" turned up yet another AI-related company. Instead of stopping there, jemoka went through every number from 0 to 99, tracked down which "[number]labs" domains actually existed, and built a page listing them all — highlighting the AI-related companies and projects with a different background color.
The numbers 0 through 11, confirmed
Among the links on the page, numbers 0 through 11 checked out as follows. Most of the domains are actually registered and active, and among them, ElevenLabs is the widely known voice-synthesis AI company.
| Number | Domain |
|---|---|
| 00 | zerolabs.com |
| 01 | onelabs.com |
| 02 | twolabs.ai |
| 03 | threelabs.co.in |
| 04 | fourlabs.co |
| 05 | fivelabs.co |
| 06 | sixlabs.ai |
| 07 | sevenlabs.org |
| 08 | eightlabs.ai |
| 09 | ninelabs.com |
| 10 | tenlabs.in |
| 11 | elevenlabs.io |
jemoka didn't stop there, either. Pushing further up the number line confirmed TwelveLabs (a video AI company) and ThirteenLabs (a video-to-3D hackathon project). Interestingly, the numbers in the 70s seemed to cluster with an unusual number of "labs" names, though jemoka couldn't figure out why.
Why is this naming pattern so common?
The word "labs" carries a sense of ongoing experimentation and research — a lab, after all, is where things get tried and tested. Tacking it onto a company or project name makes it feel more like a research outfit than a product shop. Still, it's not clear whether these names influenced one another or whether grabbing an available domain was simply the deciding factor. In the post on Hacker News, jemoka wrote that the research "left more questions than answers" — it's unclear whether people independently arrived at the same naming convention, or whether they were copying a naming pattern that had already proven successful.
A few surprises tucked into the page
The research turned up some fun finds along the way. Unlike the other company and project sites, seventyonelab.com — sitting at number 71 — reportedly still looks exactly like an early-2000s web design and development portfolio site. It's laid out with a handful of small projects listed next to a copyright notice, and jemoka described the landing page's aesthetic as reminiscent of the "vector heart" style seen on 2000s IDM album covers.
Editor's take
What this research confirms is that the "number + Labs" pattern really does repeat across multiple companies and projects. But whether these names were inspired by ElevenLabs's success, or arose independently of each other, is something even the researcher couldn't pin down. Since companies, projects, and personal sites are all mixed together here, it would be a mistake to read this as some unified startup lineage.
From a branding standpoint, this shows that plenty of near-identical names — differing only by number — already exist, which can make it hard to tell services apart in search results. When naming something new, it's worth checking not just whether a domain is available, but whether it might get confused with an existing service in search results.
In the original post, the researcher jokingly mentioned wanting to buy domains like twentyfivelabs or thirtytwolabs. There's no confirmation of any actual purchase or market activity behind that remark.
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